As chief innovation officer for IPG, Brian Holt is responsible for driving the company’s health plan engagement and product development strategies to ensure that IPG is providing long-term, strategic alignment with its health plan client’s objectives. Brian excels in defining and delivering best-in-case creative strategies for IPG’s health plan clients that effectively meet their financial goals, while improving health care provider satisfaction. Since joining IPG in 2013 as vice president of strategic development, Brian has successfully interfaced with many of IPG’s key health plan clients and manufacturer partners, consulting with them on program alignment, reimbursement/pricing strategy, network optimization, and new technology introduction. Prior to working with IPG, Brian has held leadership positions in marketing, corporate strategy, and network management at BCBSNC, and sales and business development at Laboratory Corporation of America (LabCorp). Brian graduated from the University of South Carolina, and holds a MBA with a concentration in finance from the University of Alabama – Birmingham.